Industry Update
Opinion Article24 November 2015

Hotel Yearbook: Hotels and the digital marketplace

By Cindy Estis Green, Co-founder and CEO, Kalibri Labs, LLC

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Estis Green

In the years ahead, hotels that can successfully differentiate both the purchase and the stay experience will be the winners, writes Cindy Estis Green of Kalibri – in spite of the gatekeeper power asserted by OTAs and third parties.

Click here to view the full The HOTEL Yearbook Special Edition - Technology 2016.

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Hotels and the digital marketplace | By Cindy Estis Green

In the years ahead, hotels that can successfully differentiate both the purchase and the stay experience will be the winners, writes Cindy Estis Green of Kalibri – in spite of the gatekeeper power asserted by OTAs and third parties.
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Cindy Estis Green

Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group. Co-author of several groundbreaking studies including the 2017 Demystifying the Digital Marketplace, and a series of Special Reports profiling the brand-driven Book Direct campaigns and the Groups & Meetings market, Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing by HSMAI.

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