Industry Update
Opinion Article 9 December 2015

Hotel Yearbook: Independent hotelier’s Big Data vs. real-time data conundrum

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

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In the new environment of OTA consolidation and rate parity removal in Europe, the market share dominance of the OTAs can seem like a colossal problem with no real solution, writes Max Starkov of HEBS. However, independent properties have a wealth of digital technology and data tools already available to them that give them the means to outsmart the OTAs and differentiate themselves from their competitors, all while generating serious direct revenues.

Click here to view the full The HOTEL Yearbook Special Edition - Technology 2016.

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Independent hotelier’s Big Data vs. real-time data conundrum | By Max Starkov

In the new environment of OTA consolidation and rate parity removal in Europe, the market share dominance of the OTAs can seem like a colossal problem with no real solution, writes Max Starkov of HEBS. However, independent properties have a wealth of digital technology and data tools already available to them that give them the means to outsmart the OTAs and differentiate themselves from their competitors, all while generating serious direct revenues.
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Max Starkov

Founder & Director at NextGuest Digital. Recognized as a thought leader in digital marketing strategies in hospitality, Max is a frequent guest speaker at industry events and conferences. His expertise is sought after by a diverse client portfolio of top tier hotel brands, luxury and boutique hotel chains, hotel management companies, resort and casino companies, franchisees and independents, as well as major Wall Street investment banks and financial institutions.

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    ABOUT NEXTGUEST

    NextGuest uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency's smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest is an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. www.nextguest.com | (800) 649-5076 | [email protected]

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