Insider’s Guide To The New Traveler
By Wendy Abrams, Founding partner at New Agency and Kristin Coates, Marketing/Communications - Coates Consulting
The New Traveler asks what can I do to help? They are interested in the dialogue, not the monologue so prevalent in the tourist's experience, The New Traveler is a solution seeker and a student of life who wants to contribute to the highest human potential whether it is health care, clean drinking water, education, human rights, or conservation. They want to know what is going on where they visit and contribute to solutions with their resources in whatever form seems meaningful.
The New Traveler is incredibly loyal, spreading the gospel of their experience with friends and family. This is the New Traveler's currency - sharing stories of their adventures and being a self-proclaimed expert on the authentic and undiscovered.
Immersion and experience are the words of the time, and are timeless for travelers versus tourists. Collecting data and taking selfies, running through destinations and time zones for bragging rights is exhausting and hollow. Time is precious, how we spend it imprints the New Traveler more then ever and the creative bar equates to authenticity and story, the engaging tale of the experience and how it feels. A great Facebook post can inspire, Instagram photos are gorgeous postcards of one person's worldview. These are key prompts but not the whole story. Not even close.
Go far, go visit and live life.
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