TrustYou Meta-Review Above Google Reviews on Google — Photo by TrustYou
Rich Snippets Containing Data from TrustYou Stars — Photo by TrustYou

Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes to the valuable real estate of a mobile screen, travelers need their hotel research to be relevant and lightening fast, take as few clicks as possible, and be more visual than ever. And a hotel's job this year is to ensure that across all platforms—especially the search engines, where a majority of travelers start their travel planning—they are contributing to making the experience better. Those that do will outpace their competitors.

TrustYou Stars is an important tool in the hotel storehouse for 2016 when it comes to creating a competitive edge. It empowers hotels to enhance their review content and drive more reviews directly to Google, giving travelers the extra details that they need to feel confident in their travel booking decisions. The reviews are also included in the hotel's Meta-Review, a detailed summary of all verified reviews across all sources across the web.

The way it works is that hotels use TrustYou Stars to distribute post-stay guest satisfaction surveys. Hotels may opt to push these survey reviews directly into Google. The Google reviews submitted via TrustYou Stars appear on Google and are also rolled into TrustYou's Meta-Review summaries, which are displayed on hundreds of sites worldwide, including Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS and more.

Content drives success and a greater volume of unique and quality content also instills greater confidence in travelers. With TrustYou Stars, hotels may expect to see dramatic Google review volume increases right away. Meininger Hotels saw 200% more Google reviews than in all of 2014 after just a few months using TrustYou Stars.

In addition to a greater volume of Google reviews, most hotels using TrustYou Stars also find their TrustScore (TrustYou's overall review score) increase. Ayres Hotels has seen a 4% increase in its TrustScore alongside a 3000% increase in the volume of their Google reviews, while B&B HOTELS saw a 2.5% increase in its TrustScore in just two months.

B&B HOTELS attributes its increased conversion rates to these improved scores. Anna-Karin Daute, eCommerce Consultant at B&B HOTELS, says, "Using TrustYou Stars, we have seen a 740% increase in Google reviews, which has helped our properties to grow their presence on Google and significantly increase click through rates."

TrustYou Stars plays well with other important tools, too. Review data from TrustYou Stars can easily be included in a hotel's Rich Snippets, which allow hotels to promote their review content to encourage travelers to book. And, TrustYou Stars reviews can be incorporated onto a hotel's own site alongside its booking engine for a better user experience and to encourage guests to book direct.

As OTA's continue to consolidate, and it becomes increasingly difficult for hotels to gain search engine exposure, hotels must implement an arsenal of strategies to increase online presence and drive bookings. Google, as it continues to enhance its hotel search offerings, is an increasingly important platform for hotels. Now, with the ability to generate more travel reviews on Google, hotels can add TrustYou Stars to their strategy storehouse.

Hotels looking to test TrustYou Stars can register for a free, 90-day trial account here. For more details about the product, visit http://www.trustyou.com/products/trustyou-stars.

Über TrustYou

TrustYou optimiert Kommunikations- und Feedback-Prozesse in der heutigen, schnelllebigen Geschäftswelt. Mit dem Bewusstsein für die Bedeutung vereinter Kommunikationskanäle konzentriert sich das Unternehmen darauf, sofortige Antworten über bevorzugte Kundenkanäle bereitzustellen. Das Zuhören von Gästefeedback ist ein wesentlicher Bestandteil, um Kunden zufriedenzustellen, Produkte und Dienstleistungen zu verbessern und die allgemeine Geschäftsstrategie zu optimieren.

Im Mittelpunkt von TrustYou steht die Customer Experience Platform (CXP), eine stabile Lösung, die nahtlose Kundeninteraktion ermöglicht. CXP ermöglicht es Unternehmen:

  • Gästewünsche effektiv zu hören und darauf zu reagieren, um endlose Möglichkeiten zu schaffen.
  • Umfassende Erkenntnisse von verschiedenen Online-Plattformen zu verstehen, um eine informierte Entscheidungsfindung zu ermöglichen.
  • Hotelbewertungen auf Websites und Google zu präsentieren und positives Feedback zur Steigerung der Buchungen zu nutzen.

TrustYou setzt sich dafür ein, es Unternehmen möglich zu machen, Vertrauen aufzubauen, fundierte Entscheidungen zu treffen und in ihren Branchen erfolgreich zu sein. Erfahren Sie mehr über TrustYou und unsere CXP-Plattform unter www.trustyou.com.

Über unsere Plattformen

Customer Experience Platform (CXP): TrustYou's "CXP" (Customer Experience Platform) gewinnt an Bedeutung und bietet essentielle Kundeninformationen auf einen Blick. Diese innovative Lösung liefert handlungsorientierte Informationen, die auf spezifische Bedürfnisse auf Objekt- und Kettenebene zugeschnitten sind und neue Standards in der Branche setzen.

Customer Data Platform (CDP): TrustYou präsentiert stolz die Customer Data Platform (CDP) als Antwort auf die wachsende Nachfrage nach verbesserten datengetriebenen Einblicken und Personalisierung. Diese innovative Lösung sammelt und konsolidiert Kundendaten aus jedem Kundenkontaktpunkt, um einheitliche Kundenprofile zu erstellen und Einblicke in das Kundenverhalten in der gesamten Organisation zu bieten. In einem zweiten Schritt integrert sich CDP mit Best-of-Breed-Marketingzielen wie Mailchimp und Google Ads, um effektive Marketingkampagnen durchzuführen und Direktbuchungen zu erhöhen.

Für weitere Informationen besuchen Sie: www.trustyou.com

Katharina Heitmann
Marketing Director
+49 89 54 80 29 25
TrustYou