Eyewitness reports from the year 2036 - Technological Changes
By Woody Wade, Scenario planning expert
Technology has always been a hugely disruptive factor, not only in the business arena, but certainly also for society as a whole. A technological change (even one that's invisible to consumers) can trigger the rapid demise of a company – or even an entire industry – that is unfortunately still tethered to a product or process that has suddenly become obsolete. But in the wake of this destruction, new and improved products, companies and industries arise. (At least, we all hope they're improved.)
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Woody Wade is a specialist in scenario planning for the hospitality industry, helping companies identify and understand the trends that have the potential to change their future business landscape and thus affect their future competitiveness. He is the author of “Scenario Planning: A Field Guide to the Future” (Wiley, 2012) and of the forthcoming “Hotel Yearbook 2036” which provocatively uses fiction as a framework for exploring the industry’s very different competitive landscape two decades from now.More from Woody Wade