I can understand frustration of decision makers in the hotels industry, as Airbnb is taking more and more of their clients. Many hotels face uncertainty and need to reevaluate costs of multiple marketing, advertising and social media campaigns, as they compete not only with new hotels nearby, but with this new game changer - Airbnb.

When you do competitive business intelligence analysis with Airbnb, the parameters that need to be addressed, go beyond the regular standards of evaluating hotels’ design, functionality and customer service.

You need to focus on human behavior and motivation.

Even though the reasons why people “land” in your hotel vary:

  • Local and foreign tourism
  • Business reasons
  • Positive personal reasons (such as family reunion /friend gathering)
  • Negative personal reasons (such as traveling because illness /death of family member).

The common denominator is, that, when they get back to the hotel, from their external activities, many of them want peace of mind, or wish to be served with wellness & wellbeing.

What is the difference between wellness and wellbeing?

Wellness includes service, atmosphere and environment, which answer our basic needs:

  1. Sleeping well
  2. Eating well
  3. Exercising,
  4. Reducing stress
  5. Meaningful self-expression.

Wellbeing – is the subjective interpretation of wellness, blended with one’s personality, attitude and mental, physical, emotional and spiritual conditions.

Good and successful hotels are expert in supplying the basic needs in a very personalized way.

Sleeping well – is enabled by air condition, a good mattress, and silence.

Eating well – can be made easier by offering a variety of high-level quality restaurants, with delicious and well-designed meals. In addition, by hiring good chefs and service oriented teams, and creating a nice cozy atmosphere.

Exercising – is much more encouraged in a hotel gym with the most updated equipment, beautiful and large swimming pool – indoor and external, a space for yoga and other oriental body movement modalities

Reducing stress - can be accomplished in a spa that offers a variety of massage modalities and body beauty solutions.

However, we still didn’t address number 5. - meaningful self-expression.

So, what is this all about? This is the point that links wellness to well-being.

How do you create an environment of wellness-wellbeing to enable your clients, feel at home in their BodyMindSpirit*?

The challenge is to facilitate a variety of personal subjective wellness-wellbeing activities that answer guests’ intellectual, emotional, spiritual and physical interests. Though clients may arrive from different parts of the world, and are heterogeneous in their background, reasons, time and money to spend in your hotel, they wish to have the conditions to express who they are in a comfortable, contented and relaxed way. Many of them want to be inspired and experience new self-help tools and are enthusiastic to express themselves and dialogue in a group.

There are many conditions which unify human-beings in our existential needs:

  • We all need dynamic balance between our biological, mental, emotional and spiritual dimensions.
  • Expressing our inner creativity: many of us don’t recognize what field of creativity is hidden within us, however by implementing it this may bring us great joy.
  • We all like to be appreciated by others. It raises our vitality and self-confidence.
  • We appreciate personalized holistic and integrated BodyMindSpirit treatments
.

Many spas in luxurious hotels, offer a variety of massage modalities and other facial and body focused treatments, in great invested designed environments and atmosphere; yet, they don’t address and nourish the mental, emotional and spiritual sides of their guests.

Hotels As A Wellness-Wellbeing Center

What if hotels (no matter how large or small, in NY or in a suburb area in Alaska), would adopt a new wellness-wellbeing positioning, branding and activities?

There are many ways to evaluate, generate and implement this new strategic perception. No matter to which direction you take this new approach, the major change is that the hotel itself produces content and activities in addition to accommodating individuals’ and business events’ needs.

With the right plan, your hotel not only will minimize economic uncertainty and setbacks because of Airbnb, but may gain new momentum and attract new clients you didn’t even realize you can appeal to.

Here are some ideas:

  • Turn your hotel into the wellness center for corporations and businesses in your area and offer happy lunch & afternoon packages:
    • Happy hours for creativity
    • Happy Hours for effective communication
    • Happy hours for self-help tools to reduce stress
  • Your guests may enjoy special evenings with:
    • inspiring movies and dialogue
    • exploring creativity workshops
    • am I a Body, BodyMind, BodyMindSpirit – expanding perception workshops
    • who will tell me the future? – mystical evenings

*BodyMindSpirit is the broad definition of one’s systems.

Body include the physical and biological systems such as nervous, blood, muscular, digestive, respiratory, reproduction and immune systems. Mind includes thoughts, emotions, sensations, memories, imagination, believes and dreams. Spirit includes our energetic wisdom essence that is eternal and gets connected to BodyMind in the “right conditions of inner peace and harmony”

To learn more of this transformational approach, contact:

Avigail Berg-Panitz +1914-433-2849 (mobile & whatsapp), Skype: bergavigail

Avigail Berg-Panitz
Social & wellness entrepreneur
+1 914-433-2849
Avigail Berg-Panitz