Are we optimally realizing the role technology can play in revenue generation yet? As we apply technological solutions to many of our challenges in the hotel industry, how can we be sure that we won’t discount safety in favor of innovation? Given its widening role, where does IT optimally fit in the organizational chart of a hotel management company? And when will the hotel business see its first CEO whose career was shaped as a manager with one of the leading technology brands of our time? Bill Walshe, CEO of Viceroy Hotel Group, ponders these questions.

Related