Industry Update
Opinion Article 8 December 2016

Hotel Yearbook: Big data and big trends mean big opportunity for revenue managers in 2017

By Tammy Farley, President & Co-Founder, The Rainmaker Group

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Looking to 2017, Rainmaker’s Tammy Farley explores some of the more significant and current disruptive trends that will affect the hotel industry, and what savvy revenue managers will need to be taking from, and doing with, the big data they are gathering about each segment of their market, in order to make it actionable.

Click here to view the full HYB Special Edition - Technology 2017.

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Big data and big trends mean big opportunity for revenue managers in 2017 | By Tammy Farley

Looking to 2017, Rainmaker’s Tammy Farley explores some of the more significant and current disruptive trends that will affect the hotel industry, and what savvy revenue managers will need to be taking from, and doing with, the big data they are gathering about each segment of their market, in order to make it actionable.
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Tammy Farley

Tammy Farley co-founded The Rainmaker Group in 1998. Rainmaker today is an industry-leading provider of proven revenue management and profit optimization systems to owners/operators in the hospitality, gaming/hospitality and multifamily housing industries. She devotes her time to increasing revenue and delivering greater profitability for clients.

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    About Rainmaker

    The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

    About Cendyn

    Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

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