Industry Update
Opinion Article22 February 2017

Hotel Yearbook: Online Travel Agents: Winners in a hyper-dynamic marketplace

By Douglas Quinby , Vice President of Research at Phocuswright, Inc. and Lorraine Sileo, Senior Vice President, Research and Business Operations at Phocuswright and Alice Jong, Research Analyst at Phocuswright, Inc.

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Douglas  Quinby Douglas Quinby
Lorraine   SileoLorraine Sileo
Alice  JongAlice Jong

Few would deny that OTAs have become a force to be reckoned with within the travel distribution landscape. From humble beginnings, two companies, The Priceline Group and Expedia Inc., have grown to become the acknowledged global giants of the travel distribution space through a combination of organic growth and a series of mergers and strategically timed acquisitions. However, as Alice Jong, Douglas Quinby and Lorraine Sileo of PhocusWright explain, in such a highly dynamic and vibrant environment, even their dominant role is being gradually challenged by a series of new players arising in the East as well as by rapidly shifting business models.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2017.

Related Document

Online Travel Agents: Winners in a hyper-dynamic marketplace | Lorraine Sileo, Alice Jong and Douglas Quinby

Few would deny that OTAs have become a force to be reckoned with within the travel distribution landscape. From humble beginnings, two companies, The Priceline Group and Expedia Inc., have grown to become the acknowledged global giants of the travel distribution space through a combination of organic growth and a series of mergers and strategically timed acquisitions. However, as Alice Jong, Douglas Quinby and Lorraine Sileo of PhocusWright explain, in such a highly dynamic and vibrant environment, even their dominant role is being gradually challenged by a series of new players arising in the East as well as by rapidly shifting business models.
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Douglas Quinby

Douglas Quinby, Vice President of Research at Phocuswright, has led several studies on key topics in the travel industry, including social media and traveler reviews, travel agencies, vacation rentals, local tours and activities and global distribution systems. Frequently cited in leading media outlets, including Bloomberg, The New York Times and The Wall Street Journal, he is a sought-after speaker for industry events around the world.

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Lorraine Sileo

Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.

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Alice Jong

Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research.

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