Hotel Yearbook: Highs and lows: Hotel digital marketing today
By Robert A. Gilbert, President and CEO of the Hospitality Sales & Marketing Association International (HSMAI)
In the aggregate, what do we seem to be getting right when it comes to executing effective digital marketing strategies? And what about our shortcomings? Bob Gilbert, President & CEO of HSMAI, has compiled two top ten lists that give us a snapshot of our successes and areas for improvement.
Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2017.
Robert A. Gilbert
As President and CEO of the Hospitality Sales & Marketing Association International (HSMAI), Bob Gilbert has been guiding HSMAI through a dynamic and exciting period of change as the 7,000+ member organization has been re- established globally to grow the revenue for hotels through sales, marketing, and revenue optimization.More from Robert A. Gilbert