Industry Update
Opinion Article 1 March 2017

Hotel Yearbook: Highs and lows: Hotel digital marketing today

By Robert A. Gilbert, President and CEO of the Hospitality Sales & Marketing Association International (HSMAI)

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In the aggregate, what do we seem to be getting right when it comes to executing effective digital marketing strategies? And what about our shortcomings? Bob Gilbert, President & CEO of HSMAI, has compiled two top ten lists that give us a snapshot of our successes and areas for improvement.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2017.

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Highs and lows: Hotel digital marketing today | By Bob Gilbert

In the aggregate, what do we seem to be getting right when it comes to executing effective digital marketing strategies? And what about our shortcomings? Bob Gilbert, President & CEO of HSMAI, has compiled two top ten lists that give us a snapshot of our successes and areas for improvement.
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Robert A. Gilbert

As President and CEO of the Hospitality Sales & Marketing Association International (HSMAI), Bob Gilbert has been guiding HSMAI through a dynamic and exciting period of change as the 7,000+ member organization has been re- established globally to grow the revenue for hotels through sales, marketing, and revenue optimization.

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