Industry Update
Opinion Article 1 March 2017

Hotel Yearbook: Digital analytics, demystified: Three analytical techniques to amp up your digital efforts

By Kelly McGuire, SVP, Revenue Management at MGM Resorts International

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“Analytics” is a big buzzword in every industry. The domain can seem complex and vast – and it is. Particularly in emerging areas like digital, there is a lot of noise around the techniques available and their application. Wyndham’s Kelly McGuire shares with The Hotel Yearbook three popular digital analytics techniques that can help hoteliers drive value from their digital efforts, describing what they are used for and discussing the algorithms that underpin them in business language.

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Related Document

Digital analytics, demystified: Three analytical techniques to amp up your digital efforts | By Kelly McGuire

“Analytics” is a big buzzword in every industry. The domain can seem complex and vast – and it is. Particularly in emerging areas like digital, there is a lot of noise around the techniques available and their application. Wyndham’s Kelly McGuire shares with The Hotel Yearbook three popular digital analytics techniques that can help hoteliers drive value from their digital efforts, describing what they are used for and discussing the algorithms that underpin them in business language.
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