Because a hotel’s inventory is perishable, the core of the hospitality business, according to Google’s Javier Delgado Muerza, is to manage occupancy in such a way that revenue is optimized. To do this effectively, you’ve got to connect with travelers in a relevant way in every moment that matters, he says.

Google is a global technology leader focused on improving the ways people connect with information. Google’s

innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world.
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