Industry Update
Opinion Article 8 March 2017

Hotel Yearbook: State of the art in digitization of the hotel industry

By Ralf Denke, Vice President E-Business at Deutsche Hospitality

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With digital services and contents becoming a key success factor for our industry as a whole, more hotels will have to make similar courageous decisions, even if they seem risky and costly at first, writes Ralf Denke of Deutsche Hospitality. But the good thing in the online industry is that everything is measurable – helping hoteliers make informed decisions.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2017.

Related Document

State of the art in digitization of the hotel industry | By Ralf Denke

With digital services and contents becoming a key success factor for our industry as a whole, more hotels will have to make similar courageous decisions, even if they seem risky and costly at first, writes Ralf Denke of Deutsche Hospitality. But the good thing in the online industry is that everything is measurable – helping hoteliers make informed decisions.
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Ralf Denke

Ralf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”, “IntercityHotel” and “Jaz in the city”.  He manages the online distribution, online marketing activities and innovation projects for around 100 hotels globally.

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