Industry Update
Opinion Article 3 March 2017

Hotel Yearbook: Demystifying the digital marketplace: Implications for the European marketplace

By Cindy Estis Green, Co-founder and CEO, Kalibri Labs, LLC

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Estis Green

It’s a new world order, writes Kalibri Labs’ Cindy Estis Green: one that is dominated by the digital marketplace and in which all parties are struggling to migrate from the analog days of the past. The next 2-3 years will be fascinating to observe, she says – and takes us on a tour d’horizon of the current political and regulatory landscape.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2017.

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Demystifying the digital marketplace: Implications for the European marketplace | By Cindy Estis Green

It’s a new world order, writes Kalibri Labs’ Cindy Estis Green: one that is dominated by the digital marketplace and in which all parties are struggling to migrate from the analog days of the past. The next 2-3 years will be fascinating to observe, she says – and takes us on a tour d’horizon of the current political and regulatory landscape.
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Cindy Estis Green

Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group. Co-author of several groundbreaking studies including the 2017 Demystifying the Digital Marketplace, and a series of Special Reports profiling the brand-driven Book Direct campaigns and the Groups & Meetings market, Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing by HSMAI.

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