Hoteliers Shift Focus To China
By Marianne Varkiani, Social Media & Communications Specialist at GBTA
Hotel companies like Marriott International and InterContinental Hotels Group (IHG) are increasingly shifting their focus to Chinese travelers due to a surge in China's travel market, according to a recent article by Business Vancouver. This shift in focus has resulted in major expansions in China, with some international hotel chains even launching brands tailored to Chinese guests. Our research shows China overtook the United States as the number one business travel market in the world in 2016, with spend forecasted to grow 10.1 percent to $320.7 billion USD.
Marianne Varkiani is GBTA's Social Media & Communications Specialist and the founder of Discover Iran, a travel agency meant to bridge divides between international communities. In her free time, Marianne can be found hiking, reading or eating. Go Terps!More from Marianne Varkiani