The days of flooding sales with fruitless leads are gone. Today, every hotel professional in the industry needs to know the bottom line revenue they're seeing, rather than just the number of leads the sales team responds to.

The hotel industry is truly dependent on identifying profitable customers by their propensity to book venues. However, the enormous industry means meeting planners always have a plethora of venue options to choose from. To ease the RFP process, meeting planners prefer sending theirs online all at once. Without a streamlined way of managing this huge RFP demand, it's really difficult for hoteliers to prioritize and identify profitable proposals.

Unfortunately, hoteliers spend far too much time and energy drafting proposals, and as a result, lose other opportunities in the pipeline. Most hoteliers need one useful platform that can take care of their MICE business needs - from generating demand to managing it.

The need of the hour is a solution that can primarily address these top three pain points:

Effectively Prioritizing RFPs
There is a constant fear among hoteliers of missing out on business by not replying to RFPs quickly enough. Thankfully, solutions like Cvent's Group Demand Management can help prioritize and evaluate these RFPs.
With the help of this simple yet effective scoring methodology, hotels and venues can evaluate any business lead and overcome the anxiety of losing profitable business.

Sending Competitive Bids
On average, planners usually receive 12 to 15 proposal bids. So creating a winning quote is always a time-consuming task for the Hoteliers. The need in the industry is to get that one platform, that provides the intelligence hotels want in order to send market competitive bids and make informed business decisions.

Managing Multiple Channels
More and more hotels have developed their websites that allow guests to book their property directly. However, these websites also offer huge business opportunities if deployed with a simple widget, which works as a hub and connects hoteliers with planners coming from different channels, all while keeping these demands centralized in one common platform.

Opportunely, today the Industry has Cvent's Group Demand Management, which can take care of all this and much more, and offers a range of features that provide flexibility & enhanced efficiency to hoteliers.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and 21,000+ customers worldwide as of 31 December 2022. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organisers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the event management lifecycle and maximise the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more MICE and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimise the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.

Sunny Arora
Cvent
703.226.3500 Ext 3394
Cvent