Is A Loyalty Programme Essential In Today’s Competitive Market?
By Amanda Fox Rosowski, Group Loyalty & CRM Manager at Magnuson Worldwide
If you want our short answer to this question it's: Yes!
With so many options on the market consumers can flit from one brand to the next. It's a business challenge that's evident across a range of sectors, not just the hospitality industry. But that doesn't make it any easier to deal with. To be a success, you want to develop a loyal customer base that will think of you first when choosing to book another reservation.
That's no easy task when there are multiple others offering room rates that can rival yours.
The solution here is to give them a reason to choose you again. A loyalty program that recognizes their custom is more likely to get customers coming back for more. We know how challenging it can be to run a successful loyalty program if you're a single, boutique hotel. After all, many travellers want to head to new destinations rather than coming back to the same place again and again. So perhaps look at joining a larger network loyalty program so that you can have the best of both worlds.
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