Industry Update
Opinion Article21 November 2017

Hotel Yearbook: Personal data, privacy and identity

By Alvaro Hidalgo, Managing Director, FIRST LOGIC Consulting - Chair HFTP´s GDPR Task Force

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The collection of personal data is inherent to the hotel industry; it is what allows us to tailor guest experiences, market our hotels effectively, and foster long-term loyalty. The EU’s General Data Protection Regulation (GDPR) will come into force soon, and it has the potential of turning all of this, and more, on its head. Alvaro Hidalgo walks us through the enormous challenges, and even posits a solution.

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Related Document

Personal data, privacy and identity | By Alvaro Hidalgo

The collection of personal data is inherent to the hotel industry; it is what allows us to tailor guest experiences, market our hotels effectively, and foster long-term loyalty. The EU’s General Data Protection Regulation (GDPR) will come into force soon, and it has the potential of turning all of this, and more, on its head. Alvaro Hidalgo walks us through the enormous challenges, and even posits a solution.
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