Industry Update
Opinion Article21 November 2017

Hotel Yearbook: Personal data, privacy and identity

By Alvaro Hidalgo, Managing Director, FIRST LOGIC Consulting - Chair HFTP´s GDPR Task Force

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Hidalgo

The collection of personal data is inherent to the hotel industry; it is what allows us to tailor guest experiences, market our hotels effectively, and foster long-term loyalty. The EU’s General Data Protection Regulation (GDPR) will come into force soon, and it has the potential of turning all of this, and more, on its head. Alvaro Hidalgo walks us through the enormous challenges, and even posits a solution.

Click here to view the full HYB Special Edition - Technology 2018.

Related Document

Personal data, privacy and identity | By Alvaro Hidalgo

The collection of personal data is inherent to the hotel industry; it is what allows us to tailor guest experiences, market our hotels effectively, and foster long-term loyalty. The EU’s General Data Protection Regulation (GDPR) will come into force soon, and it has the potential of turning all of this, and more, on its head. Alvaro Hidalgo walks us through the enormous challenges, and even posits a solution.
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Alvaro Hidalgo

With 30 years of global business experience and public & private sector expertise in corporate finance & privatization with Credit Lyonnais and World Bank/UNOPS, Alvaro Hidalgo moved towards the hospitality industry, leading large resort & transformation projects in Morocco and Brazil. As Managing Partner of FIRST LOGIC Consulting, his firm provides strategic and financial advisory to the hospitality industry in market entry and greenfield projects, as well as restructuring & turnarounds.

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