Key Takeaways: Lodging Conference
By J. Carter Allen, Vice President at HVS
Lodging Fundamentals – Demand continues to outpace supply, a relationship that is forecast to change in 2018.
New Supply – The supply pipeline continues to grow, but remains well below the peak set in 2008.
Brand Growth – Brand companies continue to look for opportunities to increase scale in order to provide consumers with more options, which present both opportunities for new development and concerns over market saturation for owners and developers.
Lifestyle Semantics – With the growing proliferation of "lifestyle" brands, one of the breakout sessions aimed to define what exactly is lifestyle. While no universal definition was reached, the most compelling argument came from John Cohlan, CEO of Margaritaville Hotels, who contended that to truly be a lifestyle hotel, the consumer has to have a preconceived idea of what experience to expect before showing up to the property. This is most easily achieved by new "lifestyle" brands that have other business lines beyond hospitality.
Natural Disasters – Hurricanes, floods, and fires have impacted hotels across the country in the last several months. Owners in affected areas will need to manage short-term increases to labor and material costs throughout rebuilding, and long-term increases to insurance costs.