If we want hotels to operate sustainably, then it is the hotel owners, rather than the companies who manage them, who will must be convinced. That is because it is the owners who decide whether the sometimes substantial investments in sustainability infrastructure or other measures will be made – and there are many reasons why they may not agree. Greenview’s Grace Kang and Eric Eduardo Ricaurte Greene dissect this sensitive issue in detail, and introduce us to an initiative that is addressing the problem.