5 Ways to Keep Your Hotel Full of Guests

It's a tough market out there today. The competition is fierce and businesses have to do their best to attract as many customers as they can. This means that not only there has to be an abundance of creativity and ideas, but also original and trendy approach towards the customers.

The hotel business is one of those industries affected the most by constant expectations for promotional activities. The usual means of promotions are outdated and modern customer expects uniqueness in marketing strategies. Therefore, in order to create this type of marketing content, as a hotelier, you will have to use all the available resources and keep up with the newest trends.

Use natural beauties in your areas

Everyone wants to escape the city and enjoy some fresh air and scenery far away from the urban chaos. It doesn't matter if your hotel is in the middle of the city or in the middle of nowhere, you still can use your surroundings to your advantage.

Check the local tour offers and negotiate a deal with tour guides to be part of your offer. If there are gorgeous landscapes in your vicinity, use them to attract your guests. Picnic beside the waterfall, swimming in the lake or even single-day cruise on the ocean are all fantastic ways to animate the guests.

National parks, botanical gardens, nature reserves and animal shelters are also one of those features that will interest your guests. Natural beauties are all around us and they are a wonderful way to relax and recharge the batteries. Your guests would appreciate the distraction from the everyday troubles and allow themselves to enjoy your offer.

Promote national holidays and events

National holidays and events may be just the thing you need to attract guest to your hotel. In the past, domestic tourism suffered significantly during the national holidays. However, that has changed and people can't wait to go somewhere and enjoy the change of scenery.

Another important element here is attracting the international tourists. People from all around the world will be eager to visit your hotel during certain holiday or festival if you show them why. For example, offer program and cuisine which is unique for the certain holiday. Allow people to meet your culture first hand and experience the traditions in your country.

When it comes to events, offer discounts on tickets and transport to venues. For instance, if there is a music festival in your town, offer late breakfast to your guests since they might sleep in after partying all night. Hand out maps with marked locations to visit during the all-town festivals which will help your guests find their way.

Organise memorable evenings

One of the nice things for everyone, even kids, is to have themed evenings in the hotel. Instead of staying in their rooms, your guests can enjoy the evenings beside the pool or listen to the live music performance in the hotel restaurant.

Additionally, consider a cocktail night with DJ hire and a dance floor out in the open during the starry nights. Use something national and globally famous as a theme to add more fun to the event. You can organize a costume party, karaoke evenings or pub quiz and reward the best with something from your offer.

Use digital media to the max

This is a digital era and your hotel must use it to increase the number of guests at all times. Since your type of business attracts a variety of customers, you have to be careful not to exclude some. Creating a Facebook profile is a good start, but maintaining it is something you will have to do on daily basis.

Communicate with your followers on regular basis and be polite even when they're complaining. Observe what they say about the service and try to meet their expectations. Your website and social media should be the vessels through which you will employ your marketing strategy.

Besides the discounts, contests and excellent customer service, try to use SEO and other digital marketing features to convert your followers. If possible, create content which is personalized and original. When you use images and videos, make sure that they are of the highest quality and production since people react to this when examining the hotel offer.

Work on various promotions

The trick is finding that one thing that will make you different and uniquely fun from all other competitors. For example, if your region is famous for the craft beer, then organize a promotion of the finest ones in your hotel. Invite connoisseurs and enthusiasts to participate and manufacturers to present their beverages.

Another way to attract people is if you start a loyalty program. This type of promotion is not a new thing, but they always attract people. You can reward the most loyal with various discounts, free spa treatments, complimentary lunch or even a free stay at the hotel. After all, the best way to advertise is for people to praise your service and dedication to your guests.

Final thoughts

Use everything you have at your disposal to turn your hotel into the most desired destination in your area. Invest in your employees and services by widening the offer and organizing special programs for your guests. It will take work and effort, but with relentless enthusiasm, your hotel will earn its stars and turn into a much-desired accommodation for tourists, domestic and international alike.