Industry Update
Opinion Article 6 September 2018

Optimizing Your Social Media Strategy

Tips & Tricks from Vizergy's Social Experts

By Sara Anderson, Corporate Marketing Manager @ Vizergy Digital Marketing

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Social media can be a very valuable tool for any business, but hoteliers especially. Active social media accounts help to grow brand awareness, tell a property's story and even increase overall revenue.For hoteliers to accomplish increased traffic through social engagements, it is imperative to have a well thought out social strategy that includes quality content.

Developing a Social Strategy:

Create Consistency Across Social Platforms

Designate a brand voice, look and overall feel for the property's social profiles. Make messaging and images consistent across all channels.

Be Active on Different Social Platforms

Being active on different social media platforms also helps to broaden a property's reach.

For example, Instagram is a huge outlet for travel inspiration. With over 260 million posts that tag #travel, social media users often turn to these posts to determine where they'd like to visit, what they're going to do there and where they are going to stay.

Facebook, that now owns Instagram, is also a great outlet for influencing travels. According to Siteminder, the majority of tourists under 34 turn to Facebook for suggestions before finalizing bookings.

Set Budget for Social Media Advertising

Depending on audience size and reach, a good starting point for a property to spend per month on social media advertising is $500-$1000. A Vizergy client that recently set an average monthly budget of $500 for social ad spend saw a 200:1 ROI after only 15 days.

Facebook has an Ad Manager feature where properties can create advertisements with set campaign parameters that are easily optimized for Instagram, where they will appear as sponsored ads on the set audiences’ news feed. d.

Post Engaging Content 2-3x per week

A good rule of thumb is to post high-resolution photos that showcase the best aspects of your property. Incorporating a wide variety of photos including guest rooms, hotel views, food and beverage options, will help appeal to different audiences.

Posting about local events, attractions or itinerary ideas can also draw visitors to the property website.


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Sara Anderson

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    About Vizergy® Digital Marketing

    Vizergy serves the world's hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it's our sole focus.

    For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award-winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy's platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today's complex and competitive hospitality industry.

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    Contact: Ryan Ridge | Vizergy | +1.904.389.1130 | [email protected]

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    Sara Anderson
    Manager, Corporate Marketing
    Phone: 904-398-1130
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