The website is crucial for a hotel to market itself and a vital booking channel. Yet, most hotel websites aren’t being used to their full potential, writes dailypoint’s Michael Toedt. The reason for this is simple, the possibilities are unknown, or the wrong models are used.

About dailypoint™ – Software made by Toedt, Dr. Selk & Coll. GmbH

dailypoint™ is the leading Data Management and CRM platform for demanding individual hotels and hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter, or WiFi and automatically creates a central and consolidated guest profile. In 350 steps, the data is processed and enriched by means of artificial intelligence (AI) to create a guest profile like never before.

The cloud-based SAAS solution consists of 16 modules and is complemented by the dailypoint™ Marketplace with almost 200 solution partners. dailypoint™ not only offers measurable marketing, but also covers the entire customer journey and thus supports all departments within a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the GDPR.

dailypoint™ is headquartered in Munich, Germany, and is sold and supported worldwide directly or through its distribution partners D-EDGE and XNProtel. For more information, please click www.dailypoint.com

Michael Toedt
Managing Partner, CEO
dailypoint™