Hotel Yearbook: Is your hotel using its website to its full potential?
By Michael Toedt, Managing Director at Dailypoint Gmbh
The website is crucial for a hotel to market itself and a vital booking channel. Yet, most hotel websites aren’t being used to their full potential, writes dailypoint’s Michael Toedt. The reason for this is simple, the possibilities are unknown, or the wrong models are used.
Click here to view the full The HOTEL Yearbook Special Edition - Technology 2020.
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dailypoint is the leading #abovePMS solution for individual hotels and hotel groups. Dailypoint collects data from all relevant sources such as PMS, POS, website, newsletter or Wi-Fi and creates a central and consolidated guest profile. The integrated patent-pending data cleaning processes and special artificial intelligence (AI) are used in addition to the application and generate extensive guest knowledge. The cloud-based SAAS solution is the ideal basis for centralized data management (CDM). dailypoint consists of 14 modules and is complemented by the dailypoint Marketplace with more than 110 solution partners. This allows dailypointnot only be used for measurable marketing (CRM) and optimal direct sales, it also covers the entire customer journey and thus supports all departments of a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the GDPR. More information on www.dailypoint.com