Industry Update
Opinion Article22 May 2019

Hotel Yearbook: Is your hotel using its website to its full potential?

By Michael Toedt, Managing Director at Dailypoint Gmbh

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The website is crucial for a hotel to market itself and a vital booking channel. Yet, most hotel websites aren’t being used to their full potential, writes dailypoint’s Michael Toedt. The reason for this is simple, the possibilities are unknown, or the wrong models are used.

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Is your hotel using its website to its full potential? | By Michael Toedt

The website is crucial for a hotel to market itself and a vital booking channel. Yet, most hotel websites aren’t being used to their full potential, writes dailypoint’s Michael Toedt. The reason for this is simple, the possibilities are unknown, or the wrong models are used.
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Michael Toedt

Operating at the intersection of business and technology, Dr. Michael Toedt helps hoteliers with the software dailypoint™ to use the tremendous increase of data in order to become data-centric. Dr. Michael Toedt has over 25 years of experience in operations, technology and marketing. He is the author of several books – among others the German version “Big Data – Herausforderung und Chance für die Hotellerie (ISBN: 978-3-8751-5305-7) and “Data Revolution – How Big Data Will Change the Way of Doing Business” (ISBN:978-3–7375-1688-4) and his articles are published by journals on a regular basis.

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    About dailypoint™

    dailypoint™ is a leading #abovePMS solution. With dailypoint™ hotels can graft raw data into an asset, meaning a deep knowledge of each single customer. The patented data cleansing processes in dailypoint™ are the key to combine all important data sources like PMS, e-mail newsletter, hotel website, feedback system, WIFI and many more. dailypoint™ utilizes AI (artificial intelligence) and most modern machine learning algorithms to learn constantly more about the guests. The solution consists of 16 applications (apps) to provide a one-stop experience. Instead of running multiple un-connected systems, dailypoint™ users have everything in one solution.

    What can hoteliers expect? With dailypoint™ hoteliers get control of your data, learn who their customers are, individualize their marketing and guest services, run targeted sales actions, get meaningful insights for decision making and have a Central Data Management (CDM) in place to become GDPR compliant. Summarized, dailypoint™ is the new centre piece for all hoteliers who want to benefit from digitalization.

    dailypoint™ is headquartered in Munich, Germany and has representations in: Singapore, Malaysia, Vietnam, China, Taiwan, Hong Kong, Australia, India, UK, USA and Dubai. Further information: www.dailypoint.com

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    Michael Toedt
    Managing Partner, CEO
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