Industry Update
Opinion Article10 May 2019

Hotel Yearbook: Get into the blue ocean

By Frank Wolfe, Chief Executive Officer (CEO) at HFTP

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What makes your hotel stand out? The secret to success in today’s complex hospitality industry lies in the answer to that question, writes HFTP CEO Frank Wolfe. Many times it seems that the only thing that distinguishes one property from another is the sign on the front of the building. What will make today’s traveler chose yours when they are looking for a place to stay?

Click here to view the full The HOTEL Yearbook Special Edition - Technology 2020.

Related Document

Get into the blue ocean | By Frank Wolfe

What makes your hotel stand out? The secret to success in today’s complex hospitality industry lies in the answer to that question, writes HFTP CEO Frank Wolfe. Many times it seems that the only thing that distinguishes one property from another is the sign on the front of the building. What will make today’s traveler chose yours when they are looking for a place to stay?
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Frank Wolfe

Frank I. Wolfe, CAE is CEO of Hospitality Financial and Technology Professionals (HFTP), which produces the largest hospitality technology conference in the world – HITEC (Hospitality Industry Technology Exposition and Conference). Mr. Wolfe joined HFTP in 1991 and has been at the helm since 1994.

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