Industry Update
Opinion Article28 May 2019

Hotel Yearbook: Hoteliers are not powerless: a guide for the digital market

By Cindy Estis Green, Co-founder and CEO, Kalibri Labs, LLC

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Estis Green

Cindy Estis Green is CEO and Co-founder of Kalibri Labs, a technology firm using the industry’s largest and most robust database tracking guest stays and cost of customer acquisition. Kalibri Labs assists hotels in evaluating and predicting revenue performance with data science and next-generation benchmarking. The firm is based in Washington, D.C.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

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Hoteliers are not powerless: a guide for the digital market | By Cindy Estis Green

It’s not the “OTA vs. Hotel wars” that we’re in the middle of, writes Kalibri Labs’ Cindy Estis Green; it’s the distribution platform wars. The legacy grip the OTAs have had is slipping and the power will shift, she says. But hotels have their own leverage – and it is significant. Here is her recipe for success.
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