Industry Update
Opinion Article28 May 2019

Hotel Yearbook: Hoteliers are not powerless: a guide for the digital market

By Cindy Estis Green, Co-founder and CEO, Kalibri Labs, LLC

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Estis Green

Cindy Estis Green is CEO and Co-founder of Kalibri Labs, a technology firm using the industry’s largest and most robust database tracking guest stays and cost of customer acquisition. Kalibri Labs assists hotels in evaluating and predicting revenue performance with data science and next-generation benchmarking. The firm is based in Washington, D.C.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

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Hoteliers are not powerless: a guide for the digital market | By Cindy Estis Green

It’s not the “OTA vs. Hotel wars” that we’re in the middle of, writes Kalibri Labs’ Cindy Estis Green; it’s the distribution platform wars. The legacy grip the OTAs have had is slipping and the power will shift, she says. But hotels have their own leverage – and it is significant. Here is her recipe for success.
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Cindy Estis Green

Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group. Co-author of several groundbreaking studies including the 2017 Demystifying the Digital Marketplace, and a series of Special Reports profiling the brand-driven Book Direct campaigns and the Groups & Meetings market, Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing by HSMAI.

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