Industry Update
Opinion Article 5 June 2019

Hotel Yearbook: Hotel brand building in a digital age

By David Turnbull, Hospitality Entrepreneur , Founding Partner at Techtalk.travel

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Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and branded experiences that give their target audience a compelling reason to become and then remain, brand advocates. Here are his ideas for accomplishing this with our new digital toolkits.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

Related Document

Hotel brand building in a digital age | By David Turnbull

Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and branded experiences that give their target audience a compelling reason to become and then remain, brand advocates. Here are his ideas for accomplishing this with our new digital toolkits.
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David Turnbull

David is an established hospitality, travel and technology leader, supporting a variety of media and technology companies in a partner, advisory & board capacity following his exit from SnapShot in Summer 2018. Having been involved with revenue management, distribution and hotel analytics for more than 20 years, David has worked to develop from grassroots some of the most forward thinking hotels and hotel companies such as designhotels, citizenM and 25hours to name a few.

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