Industry Update
Opinion Article 5 June 2019

Hotel Yearbook: Hotel brand building in a digital age

By David Turnbull, Hospitality Entrepreneur , Founding Partner at Techtalk.travel

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Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and branded experiences that give their target audience a compelling reason to become and then remain, brand advocates. Here are his ideas for accomplishing this with our new digital toolkits.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

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Hotel brand building in a digital age | By David Turnbull

Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and branded experiences that give their target audience a compelling reason to become and then remain, brand advocates. Here are his ideas for accomplishing this with our new digital toolkits.
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    About techtalk.travel

    Representing the change needed by the fragmented hotel and travel technology landscape, techtalk.travel is a dynamic community of hospitality innovators ranging from hoteliers and hotel owners to industry students and tech providers. With the power of idea collaboration and shared knowledge with key stakeholders, game-changers and industry influencers we aim to be the trusted go-to resource for neutral hospitality technology content. Additionally, the platform allows technology providers to educate about their services promoting sales, marketing, distribution and to build loyalty through the ever growing techtalk.travel community.

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