Hotel Yearbook: Nobody told you there’d be days like these
By Matthias Huettebraeuker, Brand Strategist
The brand experience starts long before a guest sets foot in a hotel and likewise, it outlasts the checkout by a long time, too. As brand strategist Matthias Huettebraeuker explains, the reward for the extra effort of working on this experience is, if done right, a short cut called the “loyalty loop”.
Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.
Matthias Huettebraeuker is an independent brand strategist and hotel development consultant. After holding Managing Director positions at the digital agency network Pixelpark and advertising network Scholz&Friends, he was Director of Marketing and Product Development at Design Hotels before starting in his current role.More from Matthias Huettebraeuker