Industry Update
Opinion Article 6 June 2019

Hotel Yearbook: Nobody told you there’d be days like these

By Matthias Huettebraeuker, Brand Strategist

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The brand experience starts long before a guest sets foot in a hotel and likewise, it outlasts the checkout by a long time, too. As brand strategist Matthias Huettebraeuker explains, the reward for the extra effort of working on this experience is, if done right, a short cut called the “loyalty loop”.

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Related Document

Nobody told you there’d be days like these | By Matthias Huettebraeuker

The brand experience starts long before a guest sets foot in a hotel and likewise, it outlasts the checkout by a long time, too. As brand strategist Matthias Huettebraeuker explains, the reward for the extra effort of working on this experience is, if done right, a short cut called the “loyalty loop”.
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Matthias Huettebraeuker

Matthias Huettebraeuker is an independent brand strategist and hotel development consultant. After holding Managing Director positions at the digital agency network Pixelpark and advertising network Scholz&Friends, he was Director of Marketing and Product Development at Design Hotels before starting in his current role.

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