Industry Update
Opinion Article12 June 2019

Hotel Yearbook: Digital marketing & revenue management: Powerful partners in profitability

By Tammy Farley, President & Co-Founder, The Rainmaker Group

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A hotel’s revenue optimization team and its digital marketing team my not always see eye to eye, writes Tammy Farley, President & Co-Founder of The Rainmaker Group. But they each play an indispensible – though complementary – role in successfully marketing the hotel. Here’s her analysis.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

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Digital marketing & revenue management: Powerful partners in profitability | By Tammy Farley

A hotel’s revenue optimization team and its digital marketing team my not always see eye to eye, writes Tammy Farley, President & Co-Founder of The Rainmaker Group. But they each play an indispensible – though complementary – role in successfully marketing the hotel. Here’s her analysis.
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Tammy Farley

Tammy Farley co-founded The Rainmaker Group in 1998. Rainmaker today is an industry-leading provider of proven revenue management and profit optimization systems to owners/operators in the hospitality, gaming/hospitality and multifamily housing industries. She devotes her time to increasing revenue and delivering greater profitability for clients.

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    About Rainmaker

    Rainmaker is the hotel revenue management and profit optimization cloud. The company partners with hotels, resorts, and casinos to help them outperform their revenue and profit objectives. Rainmaker's cloud-based solutions for transient and group pricing optimization, demand forecasting, business intelligence and market analysis are designed to help hoteliers streamline operations and revenue optimization processes, improve lead performance and drive guest bookings. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000's 'Fastest Growing Privately Held Companies' for the last seven years and to the Atlanta Business Chronicle's list of '100 Fastest Growing Companies in Atlanta.' Rainmaker serves hospitality customers throughout the world from its corporate headquarters in Alpharetta, Ga. and from offices in Las Vegas, Singapore, and Dubai. To learn more about Rainmaker and its suite of hotel revenue management and profit optimization solutions, visit www.LetItRain.com.

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