Industry Update
Opinion Article12 June 2019

Hotel Yearbook: The datafication of hospitality: Three reasons to start looking into data science

By Meng-Mei (Maggie) Chen, Assistant Professor at Ecole hôtelière de Lausanne and Alessandro Inversini , Associate Professor in Marketing at Ecole hoteliere de Lausanne

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Generating a proper understanding of data with the aim of orienting the future of the business is paramount for gaining competitive advantage and superior customer value, write Alessandro Inversini and Meng-Mei Chen of the Ecole hôtelière de Lausanne. Here they explore three areas where a deep and conscious understanding of data could deliver value to a hospitality firm.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

Related Document

The datafication of hospitality: Three reasons to start looking into data science | By Alessandro Inversini and Meng-Mei Chen

Generating a proper understanding of data with the aim of orienting the future of the business is paramount for gaining competitive advantage and superior customer value, write Alessandro Inversini and Meng-Mei Chen of the Ecole hôtelière de Lausanne. Here they explore three areas where a deep and conscious understanding of data could deliver value to a hospitality firm.
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