Industry Update
Opinion Article12 June 2019

Hotel Yearbook: The datafication of hospitality: Three reasons to start looking into data science

By Meng-Mei (Maggie) Chen, Assistant Professor at Ecole hôtelière de Lausanne and Alessandro Inversini , Associate Professor in Marketing at Ecole hoteliere de Lausanne

share this article
1 minComments
Meng-Mei (Maggie)  ChenMeng-Mei (Maggie) Chen
Alessandro  Inversini Alessandro Inversini

Generating a proper understanding of data with the aim of orienting the future of the business is paramount for gaining competitive advantage and superior customer value, write Alessandro Inversini and Meng-Mei Chen of the Ecole hôtelière de Lausanne. Here they explore three areas where a deep and conscious understanding of data could deliver value to a hospitality firm.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

Related Document

The datafication of hospitality: Three reasons to start looking into data science | By Alessandro Inversini and Meng-Mei Chen

Generating a proper understanding of data with the aim of orienting the future of the business is paramount for gaining competitive advantage and superior customer value, write Alessandro Inversini and Meng-Mei Chen of the Ecole hôtelière de Lausanne. Here they explore three areas where a deep and conscious understanding of data could deliver value to a hospitality firm.
Download Hotel Yearbook

Meng-Mei (Maggie) Chen

Dr. Meng-Mei Chen (Ph.D., University of Surrey, the UK) is an Assistant Professor in Marketing at the Ecole hôtelière de Lausanne, Switzerland (University of Applied Sciences of Western Switzerland). She is an expert in the hospitality and tourism industry, and stays close to industry practitioners through consulting projects and presentations in international conferences.

More from Meng-Mei (Maggie) Chen

Alessandro Inversini

Dr. Alessandro Inversini is Associate Professor in Marketing at Ecole hoteliere de Lausanne, Switzerland (University of Applied Sciences- University of Western Switzerland) where he teaches International Services Marketing and Digital Marketing. Dr. Inversini is expert in marketing communication, digital communication and digital marketing with extensive academic and industry experience.

More from Alessandro Inversini
Contact
Sherif Mamdouh
External Communications Manager
Send email
    Advertisements