Hotel Yearbook: The datafication of hospitality: Three reasons to start looking into data science
By Meng-Mei (Maggie) Chen, Assistant Professor at Ecole hôtelière de Lausanne and Alessandro Inversini , Associate Professor in Marketing at Ecole hoteliere de Lausanne
Generating a proper understanding of data with the aim of orienting the future of the business is paramount for gaining competitive advantage and superior customer value, write Alessandro Inversini and Meng-Mei Chen of the Ecole hôtelière de Lausanne. Here they explore three areas where a deep and conscious understanding of data could deliver value to a hospitality firm.
Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.
The datafication of hospitality: Three reasons to start looking into data science | By Alessandro Inversini and Meng-Mei Chen
Meng-Mei (Maggie) Chen
Dr. Meng-Mei Chen (Ph.D., University of Surrey, the UK) is an Assistant Professor in Marketing at the Ecole hôtelière de Lausanne, Switzerland (University of Applied Sciences of Western Switzerland). She is an expert in the hospitality and tourism industry, and stays close to industry practitioners through consulting projects and presentations in international conferences.More from Meng-Mei (Maggie) Chen
Dr. Alessandro Inversini is Associate Professor in Marketing at Ecole hoteliere de Lausanne, Switzerland (University of Applied Sciences- University of Western Switzerland) where he teaches International Services Marketing and Digital Marketing. Dr. Inversini is expert in marketing communication, digital communication and digital marketing with extensive academic and industry experience.More from Alessandro Inversini