Hotel Yearbook: Engaging guests with authentic experiences
By Robert A. Gilbert, President and CEO of the Hospitality Sales & Marketing Association International (HSMAI)
The state of the art in hospitality digital marketing involves engaging guests more proactively — sometimes before they even think about connecting with you. That’s a major takeaway from two of the big winners in HSMAI’s 2018 Adrian Awards competition, which recently honored creativity and innovation in hospitality advertising, digital marketing, and public relations. Robert Gilbert, President of HSMAI, walks us through these award-wining performances.
Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.
Robert A. Gilbert
As President and CEO of the Hospitality Sales & Marketing Association International (HSMAI), Bob Gilbert has been guiding HSMAI through a dynamic and exciting period of change as the 7,000+ member organization has been re- established globally to grow the revenue for hotels through sales, marketing, and revenue optimization.More from Robert A. Gilbert