Building and maintaining your hotel brand

All hotels should have a brand story and central idea in place, writes Michael Pardo of IcePortal. An essential part of this is a portfolio of high-resolution imagery that can convey to the consumer precisely what your brand wants to showcase.

About IcePortal, a Shiji Group Brand

Ice Portal, a Shiji Group Product is a technology company that helps travel suppliers manage, curate and distribute their visuals to thousands of online travel websites - including major OTAs, GDSs, Wholesalers, Search Engines & Local Directories, and Social Networks. To find out more about ICE Portal please visit https://www.shijigroup.com/brands/iceportal.