With AI technology becoming broadly available across multiple platforms, many digital marketing approaches are, or soon will be, out of date, writes Avvio’s Frank Reeves. He prescribes five key perspectives when analyzing your digital channels.

About Avvio

Avvio is the pr emium AI booking platform for hotels and accommodation providers. Founded in 2002, Avvio is committed to innovation and has grown year-on-year by developing cutting-edge technologies. The global business enables accommodation providers to drive outstanding growth in direct bookings through creating incredible personal customer experiences, while reducing their dependence on online travel agency channels. Learn more about Avvio at www.avvio.com