Industry Update
Opinion Article26 July 2019

Hotel Room Design: Creating Spaces That Your Guest Will Enjoy

By Lillian Connors, Senior Digital Marketing Strategist at Bizzmark

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In the hospitality industry, the guest experience is everything. First of all, it's the main reason why they decide to come back and return visitors are the most important source of revenue for any business. Second, it's what makes them recommend you to their friends and family, which means that it earns you some word of mouth (WOM) recommendations. Finally, it's what makes them give your hotel a great rating online or even write a positive review. Still, when it comes to the overall guest experience, a lot of it depends on the hotel room design.

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Clearly defined sleeping space

One of the most peculiar things of a hotel room is the fact that it needs to encompass all that a home needs (usually minus the kitchen) but in an open floor layout. Nonetheless, by creating themes, you can easily achieve the effect of having separate rooms, each of which has its own function. For instance, the sleeping area can easily be defined with a wraparound headboard. This is a tad pricy method but it is definitely something that can transform the appearance of the room and add it a much-needed touch of luxury.

Bed in the middle of the room

Another great Feng Shui principle that is often used in the hospitality industry is the one of the positioning of the bed. In other words, you need to make it into a focal point. What you need to do is place it in the middle of the room in order to create stronger protective energy around it. You also want a bed that's facing the door but is not aligned with it. It is customary to have a strong supporting wall behind it. You could further enhance this effect by accent painting the wall behind it.

Peaceful color palette

The main thing you need to understand is the fact that there are a lot of reasons why people get a hotel room. Regardless of whether they are on a business trip, temporarily remodeling their home or on a holiday, chances are that their day has been incredibly stressful. This is why you need a soothing color palette and a layout that will have a calming effect on your guests. The safest way to go here is to take something neutral. Remember that this is a room that will see a myriad of guests, which is why you need to opt for something that will appeal to the greatest number of them.

Think about the light

The issue of light is one of the most important ones regarding a hotel room and you need to have an effective way of controlling it. A lot of people prefer to sleep in while on the vacation, which is why you need a system that will provide them with complete darkness for as long as they need it. Investing in heavy curtains or quality window blinds are just two of the solutions that you have available. Due to the fact that this also gives you an improvement when it comes to privacy, it's definitely a good move.

The issue of artificial light is just as important to handle early on. By going with LED, you'll somewhat reduce the utility bills and by doing so in the entirety of your hotel, you'll make a drastic difference in your favor. You see, people are not as frugal with electricity when they know that they won't be the ones to pay the bill, which is why a more favorable watt-to-lumen ratio helps you out big time. Also, these bulbs last 25 to 50 times longer than their incandescent counterparts, which is why it reduces the amount of maintenance that you have to invest in it.

Going full eco-friendly

The very last thing worth considering is going full eco-friendly. This means investing in eco-friendly hotel supplies, linens from organic materials and furniture from reclaimed materials. True, this will make the decoration somewhat more expensive, yet, it will make your hotel much more appealing to those who hold these values in high regard.

As Maya Angelou once said, people will forget what you said or what you did but they'll never forget how it made them feel. Same goes for your hotel room. Months and years from now, they will have a hard time recollecting where that particular sofa was or what color the curtains in the room were. What they will be able to clearly recollect is the way they felt about the design as a whole. In other words, what you're aiming for is a general impression and not a particular design feature.

Lillian Connors

As a senior digital marketing consultant, Lillian Connors believes that the question of business goes far beyond the maximization of profit through different money-grabbing ploys. Instead, she likes to think that ethical principles should be at the core of every commercial venture, paving the way for much more balanced distribution of wealth on a global scale.

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