Industry Update
Opinion Article29 October 2020

If You’ve Got It, FLAUNT IT!

Creative ways to invite locals to your hotel

By Jen Cialfi, CHDM, Account Manager at Vizergy

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We often forget some of our favorite aspects of our vacations - the colorful food, the view from the pool, the calming ambiance of the spa. Those activities and moments during your stay are made possible by the amenities offered to you by the hotel. Your unique on-site amenities can help make the guest experience memorable. We've talked a lot about putting heads back in beds, so let's look at some other ways to generate interest and business at your hotel by using what you already have.

Work with Your Space
Work life has changed. The days you spent staring out the window from your cubicle on the 15th floor of your local boutique hotel seem like a distant memory. Doesn't that sound like a better way to spend your 8-hour workday than staring at the same blank wall in your home office? On-demand workspaces are guest rooms that have been converted into meeting space, an area for conference calls, or coworking spaces. You can also use your event space and business center for the same purpose. Invite your locals to change things up by booking one of your rooms as their temporary workspace for a change of atmosphere. Who knows, that day of work might turn into an overnight stay later.

Social Fitness-ing in Style

Some gyms are still not open, and people are trying to find ways to stick to their New Year's resolutions, so why not offer a monthly gym membership to your community? Abiding by local guidelines, you can offer locals the chance to become members and use your facilities - pool, gym, sauna, etc. You can also offer a month for free with a three-night stay or throw in a restaurant or valet voucher. These memberships can be tiered, incentivizing your guests a bit more to come enjoy such amenities they don't have at home.

Eat, Tweet, Repeat!

This quarantine has re-ignited the DIY lifestyle and what better way to jump on board than by sharing some signature recipes? Social Media Platforms have given hoteliers the greatest marketing tool - Video! Facebook Live and Instagram Reels are the ideal platforms for your chefs to showcase their specials or your bartender to mix up a cocktail. Virtual Happy Hours engage your potential guests and have them ordering another round.

And who doesn't love a challenge? Social Media Challenges/Contests are another creative way to get your guests to interact with you! Plus, user generated content can go a long way.

It's not always easy to think outside the box, but luckily you don't have to look very far to see what great amenities you can offer potential guests. Just think about how you can use your amenities to your advantage. People will love the opportunity to get out of their homes, even if only for a few hours. And the time they spend using your facility could create a loyal guest for life.

About Vizergy® Digital Marketing

Vizergy serves the world's hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it's our sole focus.

For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award-winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy's platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today's complex and competitive hospitality industry.

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Contact: Ryan Ridge | Vizergy | +1.904.389.1130 | [email protected]

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