American Society of Travel Agents (ASTA)

astaASTA, short for the American Society of Travel Agents, is the world's largest association of travel professionals. Our 26,000 members include travel agents and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. We are the leading advocate for travel agents, the travel industry and the traveling public. For the "official word" on what ASTA does, please see our Mission Statement below. Mission Statement: The American Society of Travel Agents' mission is to enhance the professionalism and profitability of member agents through effective representation in industry and government affairs, education and training, and by identifying and meeting the needs of the traveling public.

ASTA Releases 2008 Technology and Web Usage Report

Today, ASTA released the results of its 2008 Technology and Web Usage Report. The study, the only one of its kind that specifically looks at Internet usage, Web 2.0 marketing, and Web site development from an agency point of view, found that while agents are comfortable utilizing traditional forms of Web marketing, there is still room for improvement when it comes to Web 2.