nextguest digital HEBS Digital NextGuest provides hoteliers with everything they need to thrive in the digital world. Through its subsidiary divisions, the company provides digital marketing, CRM services, technology solutions, and high-level consulting to some of the world’s top hotel brands. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. Each arm of the company offers stand-alone services, while together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest.

CRM: Fact vs. Fiction

By Mikael Fries

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really is. Because today's customers are overwhelmed with options and information, it's more important than ever to build strong customer relationships and nurture them before, during, and after those guests stay on your property.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition

By Margaret Mastrogiacomo

The world of hospitality digital marketing is always changing, and the key to success is staying ahead of the curve. This month, the latest digital innovations include Google testing search results without URLs, the benefits of being GDPR-compliant, and the colors that will be making a splash in 2020 design.

Why Amazon Should Acquire Airbnb – and Not for the Love of Travel

By Jason Price

Speculation persists on the possibility of Amazon's entry into travel. The mighty e-commerce giant shuttered operations of Amazon Local and Amazon Destinations in 2015 after neither service captured traction with online customers and travel suppliers in the heavily discounted flash sales model and crowded last-minute getaways market.


Top 3 Things You Need To Do Now To Ensure More Revenue in 2020

The new year is just around the corner, making it the perfect time to think about how to set yourself up for success in 2020 and spend any remaining marketing dollars before the end of the year. Aside from allocating your marketing budget to key marketing initiatives, technology, and multichannel campaigns, there are a few simple ways to ensure more revenue for your hotel: conversion testing, a website audit, and an analytics audit.


Mikael Fries

Vice President Sales Excellence at NextGuest CRM

Margaret Mastrogiacomo

EVP, Strategy at NextGuest

Max Starkov

Adjunct Professor NYU Tisch Center for Hospitality, Founder & Director at NextGuest Digital

Jason Price

Executive Vice President at NextGuest Digital

Kerryn Gower

Marketing Coordinator at HEBS Digital

Carmine Fischetti

Associate Director at HEBS Digital

Garrick Lee

Marketing Manager

Samra Seifu

Marketing Coordinator

Mariana Mechoso Safer

Senior VP, Marketing at HeBS Digital

Megan Harr

Manager, Copy & SEO Dept

Victoria Hsia

Manager, Digital Marketing & Creative Strategy at HeBS Digital

Steven Briley

Senior Copy + SEO Specialist, Team Lead at HeBS Digital

Sara O’Brien

Associate Director of Marketing at HeBS Digital

Asher Fusco

Associate Director, Copy & SEO