Rainmaker, a Cendyn Company

Rainmaker August 2019The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker’s intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit or

Revenue Management to Revenue Strategy: The Changing Role of RM in Hotels

By Kevin Duncan

With U.S. hotel occupancy levels registering record-breaking performance,1 hoteliers must get creative when it comes forging a path toward higher rates and greater profits. And they increasingly look to their revenue managers to chart the course.

Hotel BI: Applying Data Analytics to Real-Life Situations

By Len Wasserman

When it comes to analyzing your data, relying on manual methods - i.e. using Excel spreadsheets or Google Sheets - takes too much time and is often inaccurate, fraught with human error. Hotel owners looking to accurately and efficiently improve business performance should consider implementing an automated business intelligence (BI) solution.


Leveraging data to sell add-on products and services

According to one SVP of revenue management reported in Hotel News Now, 20 years ago the biggest complaint among hoteliers was, "I don't have the data." Today, that issue has been flipped on its head with a cry of "I have too much data!" And concepts like "big data" and "analytics" now pepper the discussions of hoteliers looking for ways to grow profits and drive ancillary revenue.


Kevin Duncan

Senior Director, Strategic Commercial Initiatives at The Rainmaker Group, a Cendyn company

Len Wasserman

Vice President, Customer Success at the Rainmaker Group – a Cendyn Company

Tammy Farley

President & Co-Founder, The Rainmaker Group

Matt Curry

Senior Vice President, Head of Sales at Rainmaker

Kristi White

VP, Sales Engineering at The Rainmaker Group

Dan Skodol

Vice President of Revenue Analytics

Ellis Connolly

SVP, Head of Sales at Rainmaker