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What Changes To European Online Hotel Distribution Mean For Direct Bookings

By Henri Roelings

On the surface, a recently released study by D-EDGE that deep-dives into European hotel distribution trends for the years 2014 to 2018 shows what you might already suspect. The OTAs dominate the channel mix with Booking Holdings at the top while average reservation values continue to march at the pace of inflation.


Henri Roelings

Founder & CEO at HospitalityNet

Stuart Pallister

Contributor to Hospitality Net

Mihaela Lica Butler

Reporter for Hospitality Net

Phil Butler

Partner Pamil Visions PR