By Kristina S. Park – Marketing Manager at SnapShot GmbH
With the amount of data available in the hospitality industry, more and more companies are looking closer at the tools and solutions to help make the most of their data. We discussed in our previous article the importance of building a data strategy to stay competitive and there are still many more moments along that path to cover too.
By Kristina S. Park – Marketing Manager
There has been much said in recent times about the value of data, and without a doubt, data has become the ultimate guiding principle for many industries. When it comes to the hospitality industry, it has yet to reach its full capacity of mastering its data.
By Carson Booth – CEO of Berlin-based SnapShot GmbH
With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The importance of data is evident, writes SnapShot’s Carson Booth, but it’s essentially worthless unless it is properly stored, intelligently connected, and made accessible.
Some hoteliers (brands & management companies) believe that developing tech solutions in-house is cheaper and provides better customization to the hotelier's concrete needs and control over the ongoing maintenance and performance.
Launched earlier in May, Google Trips puts merges flights, hotels, packages, home-rentals, car rentals, ridesharing, cruises, and experiences search in one single, übermensch ecosystem, combining the Google Trips app, Google Flights, and Google Hotels under one landing page.
After taking our entertaining hospitality quiz, we have a wonderful infographic that will help you optimize your hotel's approach to data. In this infographic, you will find the types of data that you should be following and the frequency of data collection that will help optimize your data analytics.
As more hoteliers and hospitality players are catching on to the advantages of data analytics, more and more data is being collected, harmonized, and shared. With more data, more people and programs are required to process all of the new information.
Minneapolis, June 19, 2019 - SnapShot is announcing the release of its V1 of POS Analytics at HITEC Minneapolis.
SnapShot GmbH – Berlin, Germany
SnapShot GmbH – Zell am See, Austria
SnapShot GmbH – London, United Kingdom
We all know about the high levels of competition in the hospitality industry whether its between hotel chains and independent hotels or booking direct or through OTAs. While the competition may seem daunting, with the help of advancements in technology and the implementation of smarter, tailored tech for all different types of hotels, hospitality players are finding ways to navigate the industry and strategize against the competition accordingly.
As each day passes, over 2.5 quintillion bytes of data is created. With so much data being generated in the world, it's a no-brainer that there's a magnitude of talking points. This week's interest in data comes from 3 main areas of hospitality: job landscape and how this is ever-changing, intelligent analytics making its way to budget season and lastly, how AI is revolutionizing the operations of Destination Marketing Organizations.
In today's advancing technological age, finding the right balance between technology and human touch is becoming more and more difficult, but also even more important than ever before. With the amount of technology available to the industry, it's tempting to simply find the newest and most innovative tools to streamline your business and cut as many costs as possible.