ADARA Launches Site Impact, an Analytics Solution Enabling Destination Marketers to Measure Website Influence on Travel Purchase Behavior
ADARA, the travel industry's leading data co-operative, today launched ADARA Site Impact, a new tool in the ADARA Impact suite of analytics products that provides destination marketing organizations (DMOs) and tourism board customers increased traveler intelligence, a holistic view of website effectiveness, and most importantly, insight into real travel outcomes.
Travel data platform ADARA has built out its Analytics team with the addition of key executives, appointing Matt Clement Manager of Senior Analytics out of Ft. Worth, and Don Jones Manager of Senior Analytics out of it's New York office.
New global research from travel data platform ADARA reveals that Millennials in America are disrupting traditional models for travel. They are dedicated travelers with 2 in 3 (67%) prioritizing travel above any other expense, but are savvy bargain hunters with a penchant for luxuries.
Adara, Inc. – New York, New York, United States
ADARA, Inc. – Hong Kong, Hong Kong (SAR)
Adara, Inc – Tokyo , Japan