Adara, Inc.

Adara Media, Inc. Adara, the world's largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands. Through its exclusive access, Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches. Adara helps its partners monetize their online data while protecting consumer privacy, personal information and purchase data. These insights along with the ability to precisely target the desired audience allows brands to reach at scale loyal customers as well as attract new ones. Adara was founded in 2009 and is headquartered in Mountain View, CA.

ADARA Launches Site Impact, an Analytics Solution Enabling Destination Marketers to Measure Website Influence on Travel Purchase Behavior

ADARA, the travel industry's leading data co-operative, today launched ADARA Site Impact, a new tool in the ADARA Impact suite of analytics products that provides destination marketing organizations (DMOs) and tourism board customers increased traveler intelligence, a holistic view of website effectiveness, and most importantly, insight into real travel outcomes.