By Michael Pardo – SVP Sales and Marketing at ICE Portal
All hotels should have a brand story and central idea in place, writes Michael Pardo of IcePortal. An essential part of this is a portfolio of high-resolution imagery that can convey to the consumer precisely what your brand wants to showcase.
When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters because consumers generally pick their hotel from the first two pages of their search results.
According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don't get control of their assets, it's going to cost a lot of time and money.
Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties.
How Hotel & Vacation Brands Build Brand Awareness in a Digital World People that are traveling have multiple options when it comes to choosing a hotel to book.
Tips on Increasing Hotel Brand Awareness People that are searching for a hotel to book have hundreds of options when it comes to the part of the world they are visiting. To get a competitive advantage over other businesses, hotels need to use the following tips to increase their hotel brand awareness.
Hotel Marketing Secrets for High Ranking OTA Scores Hotel marketing counts on high ranking OTA scores to help boost their business by driving traffic to their websites and increasing bookings.