Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We
are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional
methodologies as well as technology-driven tools.
With offices in Beijing and Shanghai (as well as a commercial representation in Hong-Kong), Daxue
Consulting’s team is composed of local and overseas-educated Chinese and china-educated foreign project
managers. Our commitment to understanding clients’ challenges and base all our recommendations on data
have convinced more than 100 clients to work with us and come back to us for new research projects.
With a team of 15 full-time project managers and a network of hundreds of data-miners, Daxue consulting is
able to cover China entirely in terms of data collection and research. Daxue Consulting is often solicited in
order to work on market sizing, market opportunity assessment, acquisition and target identification,
consumer understanding. We have worked with major international companies as well as for SMEs.