Leading hotelier Kapil Chopra announced in December 2018 the launch of his latest hospitality venture The Postcard Hotel - a brand of unique, intimate luxury hotels in India and the world. The hotels are aimed at the leisure seeking audience and will be found in destinations by the sea, the mountains or jungles rich in wildlife. Transformative experiences and local community are at the heart of The Postcard Hotel's offering. Each hotel will offer unique experiences that are true to its surroundings, giving guests a sense of the neighbourhood and the destination in a way never seen before. The experience within the hotel, too, is in keeping with the times of conventional luxury hotels. This means no set breakfast hours, no buffets, and definitely no sugary welcome drinks. In its place, will be authentic local experiences, from food, to design, to artisanal welcome cocktails, to defining your own check in and check out hours and immersions with the local community.