simonepuorto.comSimone Puorto is a travel tech journalist with over 20 years of experience in the Industry. Lecturer for business schools such as ESSEC, Les Roches, ESG, Hotel Business School by Forte Village and LUISS, published author, public speaker, panel moderator, Board Member for BWG Strategy and author for PhocusWire, HOTELSMag,, HospitalityNet, HotelOnline and many more. Former hotel General Manager, he has worked with hundreds of hotels, web agencies, startups and travel tech providers worldwide. In 2017 he founded his own travel consulting firm, named after him (Simone Puorto Consulting).

I Could Be Wrong; I Could Be Right: Of Expedia, Marriott, And SaaS

By Simone Puorto

THE DEAL: With over two months of back-and-forth negotiation, we all conjectured there was most to the Expedia/Marriott deal than what we were shown. Officialized in April 2019, the deal positioned Expedia more as a partner, and less as a mere distribution channel for the largest hotel group in the world.

AMOMA Is Dead, Long Live To Rate Leakage!

By Simone Puorto

It's official: AMOMA filed for bankruptcy and terminated all of its activities, "with immediate effect." The official reason, ironically enough, would rely on metasearch engines' shady business practices: on its website, in fact, AMOMA accuses "price comparators" to be nothing else than media agencies, "owned by companies operating in the same segment," leading to a "negative impact on free competition.

The Science Of Fear: A Politically Incorrect Reflection On Strong Customer Authentication

By Simone Puorto

Between November 2017 and January 2018, Chinese smartphone manufacturer OnePlus suffered a major security breach, allowing hackers to steal credit cards data from over 40,000 customers. According to the company, "a malicious script was injected into the payment page code to sniff out credit card info".


Attribute Based Shopping - A blessing or a bane?

— Simone Puorto

While attribute based shopping has been discussed for over 10 years, the level of noise about its application for the hotel industry has significantly increased in the last 18 months. After significant investment in new systems and technology, companies like IHG are tipping their toes in the ABS waters.


Simone Puorto

Travel Tech Journalist | Published Author | Consultant