BOLD is not just the name of the hotel, it's a statement, a mission. BOLD means daring, courageous and brave, wild, bold and daring, in any case unflinching, clear and courageous. So we felt ourselves in the realization of a design hotel, which should shake up the hotel scene in the low price segment a bit. We did it - and that is the message to our guests when we say: FEEL BOLD! We do not want to be exclusive, but inclusive, not extravagant, but extraordinary, not cool, but sensual. Our design sets a clear aesthetic accent, with an atmosphere in which one feels comfortable. Many friends, lateral thinkers and creatives have supported us with fresh ideas in the implementation. We are a bit Berlin, a bit New York and still Munich and Frankfurt.