This channel broadcasts conversations of global lodging and hospitality industry professionals, connects various stakeholders for active discussion during sessions. Our mission is to foster conversations on issues facing the industry and identify ways to work together for the benefit of the industry. Two veteran hoteliers Abid Butt and Sam-Erik Ruttmann are hosting the show. Abid is a global hospitality leader and a great interviewer, asking probing questions. His strategic acumen and drive to innovate have been instrumental in the launch of several hospitality brands. Sam-Erik Ruttmann has a strong focus on customer experience and brings a strategic and operational background with world-class international hospitality brands. He is the ¨social media guy ¨who loves to work with independent hotels and hoteliers to reach their potential by redefining new paradigms for their business growth.