World Panel
Viewpoint 4 April 2019

Is Airbnb Hotelier’s Friend or Foe?

Digital Marketing in Hospitality

— 14 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
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Martin Soler
Partner at Soler & Associates

Looking at competition from the standpoint of how it is hurting profits is never a great way to look at it. That rates can't be raised is a good thing for guests. The question of the acquisition and Airbnb's intention is: what can it bring to the customer. More choice is a good thing. Hotels also need to understand what is appealing to guests in apartments and try to emulate that. If it is just price then we know where this is going. Airbnb blending the categories might be good. It will commodities beds. But Booking is already doing that and hotels still sell. For OTAs and distributors, hotels are always better. Because with the same ad budget they can sell dozens of rooms. Whereas an apartment can only be sold once. The accommodations category is evolving beyond hotels. 

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