Is Hotel Technology Lagging Behind other industries?
For over a decade I have heard industry pundits, consultants, other experts, and myself say that the hospitality industry lags behind other industries in innovation, investment, and adoption of new technologies. Is this really the case? If so, what are the barriers, issues, and conflicts that have led to this situation? More importantly, what should we do about it?
Two words: legacy systems. Most of the core systems that hotels use were built decades ago. They are slow, expensive, difficult to use, and completely unable to connect with other systems or 3rd party applications. In other industries, customers have demanded an alternative, and innovators have delivered, effectively kicking these dinosaur systems into extinction where they belong. What has replaced them is leaner, cloud-based, ultra connected and ultra easy-to-use technology.
Technology that doesn't require huge set-up costs, interface fees, or rollout/implementation projects. Hoteliers are only just beginning to demand an alternative to the legacy systems that they have become accustomed to, and innovative new players are stepping in to deliver. The next generation of hotel technology that is coming up will completely change the industry from laggard to leader.