The Death of Yesterday’s PMS: Embracing the New Normal
The PMS' role as the center of a hotel's technology ecosystem is coming to an end. Crucial guest data sits locked up in today's disconnected data silos, making it very difficult for hotels/brands to optimize and bank in on the 'digital guest journey'. True? If so, how could a future application/data infrastructure or migration path look like? What's your take?
CIO MEA and Global Accor Strategic Programs
There will always be a system that is at 'the heart' of a hotel, whether we call it PMS, CRS, CRM, CRPMS or something else with a C or a P in it... We need a place where we can store inventory, rates and customers.
Our problem today is that we don't have a single platform. Functionality is spread between systems, with clunky interfaces in between. In addition systems are often distributed and that means that data gets duplicated or just lost.
But the future is bright! Most PMS and CRS vendors are working on cloud based centralized solutions that combine functionality of different Cs and Ps and maintain single depositories for customers and inventory. This will really open up for recognition, personalization and profit optimization all along the guest journey, both online and offline.