The Death of Yesterday’s PMS: Embracing the New Normal
— 26 experts shared their view
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The PMS' role as the center of a hotel's technology ecosystem is coming to an end. Crucial guest data sits locked up in today's disconnected data silos, making it very difficult for hotels/brands to optimize and bank in on the 'digital guest journey'. True? If so, how could a future application/data infrastructure or migration path look like? What's your take?
Vice President IT at Belmond
This is 100% true for many hotel companies! On-premise PMS, not always with a standard configuration, makes it extremely difficult to consolidate the guest profile data and maintain it, inhibiting personalization and marketing opportunities. The focus on cloud-based "hospitality systems" which take on the roles of PMS, CRS, CRM, etc. on a single database will open up a world of new opportunities and ways to operationalize the data, showing value to the guest as well as staff. Taking what used to be very separate systems and databases and building them into one platform also reduces the need for so many interfaces or integrations, but when you do need them, open API's publicly available and free of charge are the way to go!
I think we will see the term "PMS" used less and less, and we'll need to agree as an industry what to call this new evolution of consolidated hospitality systems...